In the past, our standard 2 1/3” Gorilla Posts have been limited to 6 different post color options. Recently, Gorilla Post added a new vibrant royal blue post to the color option mix. The new blue color works perfectly with ADA signage where the bright royal blue enhances the ADA signage creating a larger visual footprint.
Additionally, we can now apply that custom process to produce any post color including your corporate or school colors. With a minimum order of 250 posts, you can specify any one color you wish to use to help build your business’s or school’s brand. You can even mix and match any of our 6 post bases within your order.
Branding is one of the most important elements for any organization. A strong brand begins with a thoughtfully executed and implemented visual identity. The relationship your identity creates with your audience is the result of thorough and consistent application. Consistency establishes familiarity.
Lyle Peters, Director of U.S. Sales for the Gorilla Post System has worked with many clients who were interested in matching their corporate or academic colors. “Having the ability to choose an exact color-match for your delineators is a game changer,” said Peters, “whether they are to be used at a university tailgating event or queuing up a drive-thru for a fast food chain, you can now be consistent with your colors and support your brand”.The first and most important step in visually building a brand is communicateing it consistently. The components of visual identity (logo, color palette, typefaces and graphic elements) are the basic visual building blocks of brand shaping. Each element helps identify and differentiate your organization. “For all of your media, you need to be consistent in every way. Your business cards and stationery, your on-line presence, your signage, everything needs to be in unity with every channel your target market has access to,” explained J. Scott Collard, Marketing & Graphics Director for Pacific Cascade Corporation (PCC) and the parent company of the ParkingZone and the Gorilla Post delineator system. “It’s imperative that all of your marketing materials have a cohesive look so they can be easily recognizable and associated to your brand,” Collard added, “and it helps boost the apparent quality of your business.”
To specify your color-match, you can use any one of the following color specification systems:
Pantone Matching System (PMS)
Hex Color Code
Once you have that information, contact the ParkingZone, and one of our Customer Service & Sales Representatives will work with you and get you a quote.
The ParkingZone is proud to supply the parking industry with the best products available. Call us at 1-800-292-7275 ext. 201 or message us online if you have any questions about your needs and challenges. We are available from 8am to 5pm PST, Monday through Friday.