As customers’ ecological concerns are steadily growing, demand for products and services designed to be less harmful to the environment has increased. Consumers, especially millennials, prefer to spend their money on brands that preach pro-social messages, apply sustainable manufacturing practices and exercise ethical business standards. There is emerging data and patterns demonstrating that consumers favor sustainable brands.
A growing number of customers have strong beliefs in their individual ability to help positively influence the outcome of social and ecological problems. This indicates the customer’s perception of green practices has a direct and positive effect. Likewise, this perception influences a customer’s behavioral intentions. Sustainable practices by a company present a positive image to customers and increase the awareness of valuable contributions that benefit the customer as well as the community.
Recently published reports reveals that it’s important for brands to take a stand on social issues. Survey Data Key Findings Include:
Corporate social responsibility (CSR), also known as “corporate citizenship,” incorporates social and environmental concerns in its strategies and plays a more responsible role as a good neighbor to the communities it serves. If properly executed, CSR is a win-win strategy that benefits the company, as well as society.
Americans are becoming increasingly afraid of issues concerning the environment. Environmental worries represented five out of ten top fears in the survey, just behind the number one fear of government corruption according to the Chapman University Survey of American Fears 2018.
The unique GreenDrop Recycling Station was developed through the multi-year efforts of the Portland Trail Blazers head office and the Moda Center. The arena’s landfill diversion rate increased from 38% in 2007 to over 90% in 2013. GreenDrop stations helped reduce landfill contributions by visually showing users how to properly dispose of recyclable and compostable items. GreenDrops were a key tool in reducing their venue’s environmental footprint through fiscally responsible, and sustainable operations.
GreenDrop Stations are deployed across the United States in museums, schools, eateries, stores, businesses, factories, hospitals, arenas, stadiums, ball parks, golf courses, and street fairs. They all benefit from self-sorting at GreenDrops.
GreenDrop Recycling Stations are an excellent tool that is a comprehensive, self-sorting station for those who are actively working to increase recycling, repurposing, composting and looking for new opportunities to reduce waste.
To date, GreenDrop Recycling & Composting Stations across the United States have diverted over 75,000,000 pounds of waste from entering our landfills.
GreenDrop Recycling Station received a 2012 Product Competition Award for Recycled Product of the Year.
Shelton Group - “Brands & Stands: Social purpose is the new black”
Nielsen’s 2015 Global Corporate Sustainability Report
Horizon Media’s Finger on the Pulse study
2017 Cone Communications CSR Study
The Chapman University Survey of American Fears 2018
U.S. Environmental Protection Agency